Brand Identity & Design
Injecting life into brands through astute and consistent design.
Developing a consistent, aligned brand identity is an extremely important factor and can be the difference between long term failure & success. Effective branding is often a major differentiator between a company & their competitor, and is an enabler to build a reputation and communicate values and beliefs to consumers.
The first step in our process is to determine where you stand in the marketplace, value proposition and core philosophies to enable us to begin to understand the target market. We uncover what is important for driving growth & analyse how brands are being perceived by consumers. We then begin to create the core elements; the feel, the vocabulary & the visuals that the brand uses.
Once this is established, we can begin to implement robust strategies to raise awareness of & strengthen our client’s brand.