Award-winning renewables company myenergi marked their significant recent growth with a brand new refreshed look. The rebrand reflects the company’s continued advancements in the ever-growing renewables industry and includes a brand-new website, logo, product packaging design, iconography and typography. Working with Manchester based Noir Agency, the company has undergone a wholesale brand update replacing logos, accent colours, UX, UI and their overall company values and positioning.
“As a brand, we believe that one spark can set an action in motion and energise the world,” says Jordan Brompton, Co-Founder of myenergi. “We needed a brand system that would leverage the power of our mission – to educate and inspire action to lead the uprise in green energy.” Founded in 2016, myenergi has rapidly evolved to become a market leader in the world of renewables and sustainability, producing some of the industry’s most ground-breaking and innovative products. Such accelerated growth has meant the myenergi team has expanded tremendously in recent months, with the Lincolnshire-based company now employing 50 people.
myenergi’s impressive green products include eddi, an eco-smart device that diverts surplus power from renewable energy sources to use elsewhere in your home; harvi, an energy harvesting wireless sensor that measures how much power you’re saving/using through wind and solar; and the all new soon-to-be-released zappi , the eco-smart EV charger’
myenergi’s re-energised look
myenergi’s fresh look is spearheaded by a refreshed green palette and a striking new logo: a bolt that represents a continuous charge and flow of energy, serving to ignite a spark in the community and inspire everyone to become change-makers. The logo, along with a refreshed typography and iconography, takes centre stage on a brand-new website, which is complemented by seamless transitions and guided scrolling to create an effortless flow of information.
Leading the charge in renewables and sustainability
The new branding encompasses the hard work of Jordan, Lee Sutton and the myenergi team to create a sustainable future through compassionate technology. Their mission is simple: “to change the world through green technology and save our customers money on their energy bills.
“myenergi already held a strong presence in the industry but they wanted us to re-energise their visual brand and messaging,” says Anthony Logan, CEO of Noir, the agency behind myenergi’s new look.
“We started by immersing ourselves into every part of the company, providing us with deep transformational insights. This allowed us to create a brand system and build a platform for the myenergi team of eco-warriors to educate the masses and promote sustainable energy consumption solutions.”
Myenergi are now market leaders driving significant change in the renewables sector, providing homes across the whole of the UK and Europe with innovative green products. However, despite pioneering the move towards a more sustainable future, their ever-growing team are careful to maintain the authentic and less-corporate approach that has set them apart from competitors since day one. Jordan says: “The core values were really important to us, and we spent a lot of time brainstorming ideas with the Noir team to ensure they remained embedded with myenergi and our culture.
“Noir really helped us to really understand what was important to us and our culture before consolidating and refining those ideas into the rebrand. We have gone through significant growth, but the rebrand will help us grow to the next level.”