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Can typography be a game changer for brands?



The number of people spending time on electronic media using their smartphones, TVs, and tablets is growing by the minute and that is why it is essential for brands to pay close attention to web design concepts that play an important role in developing and online interface for users.

Typography is a game changer when it comes to web design and it is simply how the text on a page or screen is styled and laid out with keeping in mind some basic elements such as font style and size. Choosing the right font can highly impact a brand’s image and can determine how users view the brand and whether or not the brand is leaving a positive impression.

With typography being an essential part of web design, it is important to keep up with new trends and so here are a few of the latest trends that would give an insight on the impact of using different sizes of font, mixing and matching and the trend of responsive typography.

Font Size

Choosing the size of font is critical when designing a website as different sizes have different meanings when viewed by visitors. Larger fonts can be used when trying to send a very assertive and powerful message while smaller fonts are used when the message communicated has more of a softer voice. Of course, this does not mean that the message will not stand out, as long as the words are not overshadowed by other elements on the page. The latest trend is to go either big or small. For a brand to decide on which size to use they need to look at what brand image they are trying to present to users.


When designing a website, it is important to speak to users in a friendly tone, to make them feel welcome. This is one of the reasons that it is becoming far more popular to use handwritten typefaces. This handwritten trend is being used not just for fonts but also in logos and other elements on a website.

Responsive typography

Responsive typography is when typefaces are designed and made to adapt to different screen sizes used by viewers. If a website is not responsive this will drive users away for the page. To be able to master responsive typography, designers need to consider how fonts look on various devices including laptops, smartphones and tablets and make sure the type face can grow and shrink depending on the screen size.

Mix and match

Some designers try to use more creative approaches when it comes to choosing fonts for websites. Rather than using one font they try to mix and match different types of fonts and they usually go with a minimum of three and balance them in a way to make sure this is effective. This gives designers the freedom to play around with different fonts and more flexibility with taking into account other website elements ranging from artwork to patterns and textures which will create a unique experience for viewers.


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