Savant Squared | Case Study - Noir Agency

A personal best in the fitness education sector.

The Brief

A savant is a person of profound or extensive learning, Savant Squared provides the highest quality of qualifications, through their extensive knowledge and experience. Students choose Savant Squared because they’ve made a committed decision to embark on a serious career in health and fitness and they want to give themselves the best chance of success. Working with a brand that was already extremely well-known we were careful not to move away entirely from the existing brand but rather to progress it to the next level.

Through extensive research into both their competitors and the existing business we understood that Savant was unlike other learning providers within the fitness and wellness industry. The attention to detail, unwillingness to compromise on quality and the sheer extent of knowledge and experience of those behind the business all needed to be apparent through the brand.

The Process

A confident look to the future for an already well established company.

We needed to reposition the company as a high-end experience without losing any of the original brand equity already built up. To give the brand a more professional edge over competitors and to evolve the existing brand we created a more assured identity, expressed through a clean and assertive logotype with a concise tagline - a progression of the previous LSF-PT sign-off rather than a shift away. The colours used indicate intuition and excellence but are energetic - they set Savant apart from the competition as the premier learning platform in the market.

Lead generation & conversion rate

As the main sales tool, we carefully considered each element of the site from thought out calls to action, specially curated copy and informed use of colour in the right places. In order to build more consumer trust and to validate the business under its rebrand, we added a blog section and testimonial page with the ability to display both written and video testimonials.

"From the first meeting Noir have been incredibly supportive, adaptable and dedicated to ensuring the rebrand and relaunch of our company went smoothly. From the original creative stages right through to a few late night technical emergencies, the Noir team have been great! I look forward to continuing to work with them."

Kate Brooker - Operations Manager, Savant Squared

The Outcome

Bringing the new brand to market

As a first phase, the brand has been successfully rolled out across course prospectuses, training and sales materials and a bespoke ecommerce website.

We created an easily navigable website through a clean design with focus on usability, as an e-commerce site we integrated Stripe and PayPal as payment options and added the ability to accept direct debit payments to suit the user.

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